eToro Review 2026
Overall Rating: ★★★★☆ 4.0 / 5 (methodology: security 25% / fees 25% / platform 20% / assets 15% / CopyTrading 15%)
eToro is one of the most recognisable names in retail trading — and one of the most misunderstood. Launched in 2007, it has spent nearly two decades building a product that is genuinely differentiated from traditional forex and CFD brokers: a social trading ecosystem where following and copying other investors is a first-class feature, not an afterthought. With 38 million registered users across 75+ countries and a successful NASDAQ IPO in May 2025 (ticker: ETOR), eToro is now a publicly listed company with the disclosure obligations that entails.
The platform sits in an unusual competitive position: it is not the cheapest forex broker, not the most sophisticated trading terminal, and not the most feature-rich crypto exchange. What it does offer is a unified multi-asset environment — stocks, ETFs, forex, indices, crypto, commodities — combined with a social layer (CopyTrader, Smart Portfolios, community feed) that has genuine appeal for retail investors who learn by observing experienced peers.
Where eToro frustrates experienced traders is in its fee structure: the spread-only model on forex (1.0 pip on EUR/USD) is acceptable but not competitive against ECN-style brokers; the FX conversion cost is underestimated by most new users; and the $5 USD-account withdrawal fee, while not large in absolute terms, signals a platform optimised for buy-and-hold investors rather than active short-term traders.